Blogs are a great way to showcase expertise, so write about your topic.
Ask yourself some questions before you start;
- Why blog? In other words what do you want to achieve. Before you really start blogging it can be a good idea to ask yourself each / each week – if I were writing a blog today, what would I write about? This will get your brain thinking in the right way and make it much easier to start and then sustain your blog.
- Who are you? You are probably you the individual and you the expert (author of the book) and although these are often very similar, they are...
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