Chain stores

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Large chain stores focus on selling a small range of books in a high volume – so unless you are a well-established name or there is a large (TV ideally) marketing campaign behind you, you are unlikely to have your book stocked in the chain stores.

Large fees are sometimes paid to the chain stores for the privilege of shelf space and marketing materials on display. For example, £50,000 for a Christmas window display and several thousands for being included in the ‘three for two’ table deals, and there are...

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