You can make bookshops aware of your book by emailing them a copy of your Advance Information (AI) sheet. This gives some information about the book, the author, the distributer and publisher, and relevant info like the ISBN, the binding, the page count etc.
If you have a particular link with the area – then make that clear in your covering email. Let them know what’s great about the book and why you think your book will sell in their shop. Offer to do a signing, or a talk – or whatever would work for them (each book shop will be different, and not all of them will do author events).
By sending the AI and introducing yourself you are making them aware of you and your book. It will take more than...
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