12 month strategy (Fiction)


This is a sample strategy – you’ll need to adapt it depending on where you are in the book writing / publishing process. If you are a little ‘late’ starting, don’t let that put you off. The sooner you start the better – so wherever you are in your book’s timeline now is the right time to start promoting it!

Read through the entire 12 months as some activities culminate in a particular month, but need to be planned and prepared earlier than that.

Month one

In a perfect world you’d start working, even if just in a very small way, on the promotion of your...

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