By Eric Fitzpatrick, Toastmasters International
You can picture the scene, a three day conference with fifty different speakers (usually the leading industry experts). It promises to be a great event. Like a fisherman you cast a net expecting to catch a wealth of valuable information. In reality most of it slips through because every speaker sounds the same and a week later you find it impossible to remember most (if anything) of what you heard. So, what can a speaker do to stand out from the crowd and make their presentation more memorable? The following seven ideas will help.
- Be different. Work out how you can stand out from all the other speakers. Most speakers at business conferences wear formal clothing, stand behind a lectern, read from pages of notes, rely on text laden power point slides and deliver lifeless, fact based, logical presentations. Steve Jobs stood out as...
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