Book launch

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In short – it’s a good idea!

Let’s start with the bad news; you probably won’t get 100s of attendees and those you do get will mainly be friends, colleagues and family (not press, literary agents and large publishing houses ready to fight over you!).

But the good news is; it’s a great way to mark the launch of your book and it can generate press coverage (not of the launch itself generally, but the launch creates another hook for the story of the book). In addition it can generate great content for your website, social media, photos, videos and your blog.

But most importantly it’s a psychological marker and a boost for you. It’s a chance to show-off and...

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