Being featured in the media is a great way to build awareness of your book and your expertise.
PR works especially well for non-fiction authors as you are able to position yourself as an expert. If your book is offering advice and information then those that are looking for that expertise are more likely to buy your book. So for non-fiction authors PR is an essential part of your book marketing strategy.
It doesn’t make a huge difference if the book is traditionally published or self published, however you may...
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