Are prizes a good way to market your book?

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Is offering a copy (or copies) of your book (or some other item) as a prize a good

way to market your book?

Yes – and no! And it’s not always as easy it may seem.

Most media outlets are not desperate for competition prizes so you need to offer something decent. Many will have a minimum prize value – often a few hundred £s. Some of the bigger outlets make a charge for running a competition; this can range from around £100 to a few thousand – depending on the outlet. And you will still be expected to...

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