Before you start thinking about contacting a journalist about your book, you need to understand what interests them. To understand what interests them you have to have a basic understanding of their audience. The audience of any media outlet can be broadly divided into two key areas: 1) geography and 2) people.
- Geography refers to the geographical area that the media outlet is aimed at. It could be the whole of the UK, a region, a city, a village, a constituency or the area covered by the local council. All these are defined by their geography...
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