Lesson 2

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Now you understand what journalists are looking for, the next stage is to understand how to take what you have and make it relevant to the journalist you are contacting.

There are three basic types of press release;

  1. Your News
  2. The Piggy Back
  3. The Pro Active Pitch

Let’s look at each in more detail;

  1. Your News

    This applies to the publication of your book. You could also use it to contact the local press and let them know you are doing a book signing in the local book shop. In other words it is something that is happening on a particular date that is...

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