Lesson 3

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A press release is an invitation – it’s not the party.

The aim of a press release is to grab the journalist’s attention and let them know you have something of interest to them. It’s not a mini book covering everything you know about a subject, yourself and your book.

It should give enough information to enable the journalist to understand the issue that’s being addressed without drowning them in information. It should be clear and easy to understand, even if they skim read it, which is initially what a journalist will do (assuming they choose to look at it at all).

Use bullet points if appropriate and keep your paragraphs short. Always write in the...

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