Lesson 5


Once a journalist shows interest in your press release what happens next?

Most journalists will tell you what they need from you. All you have to do is help make sure it happens as easily and as quickly as possible.

They are usually working to tight deadlines and will have good reasons why they need something in a particular way or by a particular time. It may not be obvious, but there will generally be a good reason.

Each media outlet will have its own way of working, they know what they want and need and they’ve done it enough times to know what works for them and what doesn’t. You won’t do yourself any favours by suggesting they change their systems or ways of...

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