Lesson 6


It’s essential to prepare for an interview. You only get one chance – make sure it counts.

  1. Decide on your key message. This is the one message you want to get across above all else. It should be editorially based, not sales focused. Be sure you have a clear, concise way of delivering this. A sales message, for example; “we sell X and have a special offer at the moment” is not acceptable. Your interview is not an advert. One or two editorial points are all you need; this is definitely a case of “less is more”.
  2. Think about the audience you are speaking to and customize your message to suit them. Make it relevant to them and use language that they will understand.
  3. Consider what you want to communicate about yourself and your book. This may not be said directly but how you...

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