It’s essential to prepare for an interview. You only get one chance – make sure it counts.
- Decide on your key message. This is the one message you want to get across above all else. It should be editorially based, not sales focused. Be sure you have a clear, concise way of delivering this. A sales message, for example; “we sell X and have a special offer at the moment” is not acceptable. Your interview is not an advert. One or two editorial points are all you need; this is definitely a case of “less is more”.
- Think about the audience you are speaking to and customize your message to suit them. Make it relevant to them and use language that they will understand.
- Consider what you want to communicate about yourself and your book. This may not be said directly but how you...
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