With the growth of the Internet there are now dozens of specialist radio and TV stations – some are so small they are simply run from someone’s spare room, others are much bigger and more mainstream. Often it’s difficult to tell whether a station is tiny or huge!
However, when it comes to promoting your book – any positive coverage is worth having. So don’t get bogged down by numbers; if the station has an audience that is relevant to you and would be interested in interviewing you or featuring your book – go for it!
Many of them also make the interview or show available on their website – and this can be very useful. For example, you can link to it from your website and promote it via your own social media. People are always impressed by...
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