In short – they are important! Do your best to get as many reviews on Amazon as you can. It can make a real difference to your sales.
Customers trust well-reviewed products. We all do it – we read the reviews and they influence our purchasing decisions. This applies to books as much as it does to any other product.
For an unknown author these reviews are particularly important as potential buyers are unlikely to know much about you or your book and will need some ‘social proof’ that your book is worth buying. People like to...
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