Reviews are an important part of the book-marketing process – whatever sort of book you’ve written.Although bad reviews are undoubtedly unpleasant to receive and, of course, we’d all prefer good reviews, it is true that any review is worth having. The exception to this would be if you were only getting bad reviews. Then you’d be better off, from a marketing perspective, with no reviews!

Sometimes a bad review can do you a favour too. For example, consider...

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