Reviews are definitely important. Reviews on Amazon are essential. Reviews added to your website and promoted via social media are important… in fact reviews are a very important part of the book promotion process.
However, there are certain review activities, that from experience, we have found to be a waste of time!
This applies mainly to unknown FICTION authors, whether self- or traditionally- published. If you are already well-known then the following won’t apply.
Read the REVIEWERS how to section first. Then read the following:
In many (if not most) cases the reviewers will say something like ‘yeah, send a book and we’ll have a look it’ and if you ask ‘will you definitely review it?’ they will...
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