Websites and SEO

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Every author should have a website. Ideally long before the book is published, but certainly by the time of publication.

As soon as you get a website people will start talking to you about SEO or “Search Engine Optimisation”. This basically means optimising your site for Google and other search engines to ensure that it appears towards the top of the search results – i.e. on page one of the search results, and the nearer the top the better.

The good news is, this is not the...

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