SEO - linking

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Getting good quality inbound links into your site is essential for SEO.

There are a number of ways to generate links to your site; some you can control, others you have to rely on other people.

  1. Natural link building
    This is where other sites decide to link to you. You can’t generally control this as you don’t control the other sites. If your site is content rich and interesting then people will often link to it of their own volition, but there are no guarantees.You can, of course, team up with other friendly webmasters and swap links to each other. Be sure you are linking back to genuine sites, not link farms or spam sites, as Google will penalise you.All of this is great, but it can be a slow process. The number of times people have promised us, or one of our clients a link, and never actually delivered is too...

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